Today’s fast-paced woman is in need of fashionable yet comfortable styles that would complement the ever growing changes in a woman’s lifestyle. Fashion has evolved throughout the years and has not only determined the trends in that particular era, but has also created history and highlighted the most important events in a certain decade. Fashion is not only a part of the history – it has also made history and mirrored different times.
Fashion depends mainly on what kinds of clothes are applicable to be worn to certain places and occasions. However, with different social and political revolutions, the evolution of fashion goes beyond what we put on our backs and also on how and what people think in a certain country or time. Apart from this, certain groups have a certain “look” and feel depending on the fashion that they project. It is the overall impression that is created by merely looking at the expressive creativity encompassing clothes, accessories, jewellery, beauty and hairstyles.
Because of the differences in influences and social status, fashion also depends on the availability of materials challenging resourcefulness and creativity of every individual. In addition to this, the character and sensibility of an individual may also be reflected in the sedimentary level of fashion. The outward expression of ideals and beliefs of individuals are well-spoken for without the need of words. Fashion is the kind of art that may alter or conceal certain characteristics of an individual while still bringing out the authenticity of one.
With migration and the change of socio-political mentalities, styles have spread around the world. Tribal and native designs have been mixed and matched with modern designs. Different prints have been created to complement different styles and personalities. Contrastingly, bold colours and big flashy designs have also been popularised as opposed to the conservative, lacy designs of earlier times.
Because most societies require a strong and stiff demeanour to match how men are viewed, clothes are designed and created in this style. Men’s fashion usually is created out of need and is usually designed for utility in non-corporate jobs. Women’s fashion however, has expanded from functionality to design and style. Because of women’s emotional and expressive nature, it has solicited the attention and admiration of the opposite sex. This in turn has provided emotional gratification to the women. Apart from personal taste, the sophistication and totality of how clothing and accessories are carried by women are given importance and are even sometimes gauged as the intensity and extremity of womanhood.
In the increased popularity of consumerism, women’s fashion has gone beyond the traditional goals of clothing and design. It has also encompassed the heights of business and marketing. Most luxury brand campaigns are targeted toward the female population. With this, consumers are provided a wide variety of choices. It has in general, made the corporate competition more difficult and stiff. With the number of products in the market today, it is not difficult for the modern woman to complement her lifestyle with fashion. Flowing with the times, fashion has changed how we lived and has and always will be a part of our continuous civilisation.